Center for the Arts
The Center for the Arts was a well-loved, although not well-supported cultural organization in the community. They survived on a shoestring budget and had been experiencing a steady decline in membership support. Programming was inconsistent and reliance on revenue from productions within their relatively small venue could not support growth within the organization.
Amy was contracted to develop membership and revenue within the organization. The membership program was entirely revamped to introduced a tiered benefit program with escalating benefits for VIP members. With the new membership program, Amy was able to leverage increased support from community and corporate sponsors, more than doubling revenue over a two-year period.
Professional Fiduciary Association of California (PFAC)
When Olsen & Associates was contracted for association management and conference services for PFAC, there was a very contentious relationship between the management staff and the membership. The annual budget was just over $700K, membership had stalled, and annual conference attendance was on a decline. The two main sources of revenue were the annual conference and membership.
Over a five-year period, Olsen & Associates built the budget to over $1.4M, doubling membership, conference attendance and tripling conference sponsorship. Acting as Executive Director of the organization, Amy helped to build a positive and trusting relationship with the membership, building programs and member benefits that served the existing members and attracted new members. Amy added a new digital education system to the organization that now provides as much revenue for the organization as the annual conference.