About Us

Amy Olsen is the principal strategist of Olsen & Associates. Her love of people, planning and organizing functions, and managing organizations makes her role in Olsen & Associates the perfect fit for her.

Amy began her work in the meeting and event industry in the late 1980’s working in the Organizational Development field developing and delivering management and interpersonal relationship training in the Finance and Aerospace industries.  From their, she went into the hospitality industry working with conference and resort hotels as a Sales Manager and meeting organizer.  In 2001, she began planning and production of nationwide trade shows in the biotech industry which led her to the creation of her own company in 2001, Empire Events which became a springboard for her current company, Olsen & Associates. She has a special skill of taking a concept and making it a real thing through uncovering all of the detail needed for implementation.


Amy Olsen, Principal


Tammy Willits, Executive Assistant


Brad Kuechler, Education Technician


Darien Saiidifar, Meeting Planner



You were professional, caring, and helpful.  What a relief… This is all new to us (and we’re feeling a little vulnerable), so we especially appreciated it!

Diana & Kern

I can always count on Amy for valuable input, thorough planning and follow through. She is an asset to our retreats.

Karol Avalon
Avalon Travel

Thank you for helping us kick off our program with coordination of the Provider and Consumer Focus Groups, as well as the open house. Your help with the planning and advertising of these events reaped a wonderful turnout. Thank you for helping us set the tone for success for our new office. We couldn’t have done it without you!

Tony Sauer
Nevada-Sierra Regional In-Home Supportive Services Public Authority

It has always been a pleasure to work with Amy. Her “people skills” are excellent. She is attentive, efficient and dedicated and always willing to go the extra mile for her clients and their guests to provide and ensure an optimum experience.

Dawson Hayward
Sedona Nature Excursions

Amy’s wonderful coordination of our event…was very much appreciated. She put up with all our last minute changes without ever causing us to feel uncomfortable which is invaluable.

Elizabeth Hall